Here is a concept we created for this year's 'BLACK FRIDAY' campaign with Blaque Keyz. We needed to get creative with the marketing of this product for a couple of reasons:

1. We had to move fast - the idea to do something on Friday came at about 8pm on Thursday (Thanksgiving); Keyz and Al were on tour finishing up The Victory Lap with Jon Bellion, so communication was sparse and things had to happen quickly.

2. The product required 3M-Reflective material, and this type of synthetic tends to act a little funny when in the studio for still image photography.

Creating an interactive .gif proved to be the best way in communicating the effects of the 3M as well as the design concept to the consumers.